JLS Sales Academy is the creation of Founder Jerry Smith. Through JLS Sales Academy we show agents how to engage prospects and clients on a wide range of topics and products. We utilize our 26 Scenarios & 2 Pools sales systems to fact find and educate these consumers about potential financial risks. We are then able to offer them solutions to the needs we have discovered. 

The JLS story began in the early 80's when Mr. Smith entered the insurance industry selling Long-Term Care insurance. At the age of 32 Mr. Smith was earning a 7-Figure pay check annually from his own personal production. For more than the next 10 years Mr. Smith averaged at least a 7-Figure annual income off of his personal production. How did he accomplish this? Especially considering that the LTC market was only getting more difficult over time? The answer is SIMPLE to say but difficult to execute!


He mastered the senior market. He became one of, if not the GREATEST, Cross-Selling Agent in the business. He did this by moving away from selling a product and instead selling concepts. Concepts that mattered to his clients! 

What are some of the things Mr. Smith did to master his trade?

  • He created a roadmap to customize his product portfolio so that he could solve a wide range of problems

  • He developed an education based selling system for senior benefits called The 26 Scenarios

  • He developed a conceptual selling system called The 2 Pools Of Money

  • He developed multiple, unique to the industry, needs based product presentations

  • He developed software for managing his business

  • Perhaps most importantly he developed an implementation process so that he could pass along what he created and duplicate his success in others


All of this and more allowed him to accumulate award after award as a top producer while generating a fantastic income. Over the years he has trained hundreds of agents across the country and now Mr. Smith's systems are being made available not just to the elite of the industry but to you, no matter what your present level of success!